Good Protein Secures CA$128 Million and SEMCAP Partnership to Fuel Next Phase of Growth

MONTREAL and VANCOUVER, British Columbia and WAYNE, Pa., Nov. 10, 2026 (GLOBE NEWSWIRE) — Good Protein, maker of all-in-one protein shakes, today announced it has secured CA$128 million to drive continued growth and expansion. The acquisition was led by growth equity platform SEMCAP Food & Nutrition and a consortium of Canadian investors, including Farm Credit Canada (FCC), a leading provider of financing and investment capital to Canadian agri-food businesses, Roynat Equity Partners (Roynat), and Fondaction. The acquisition was also supported by Del Monte Corporation (NYSE: DMC) an active strategic food investor and global fruit and vegetable business who has backed a number of SEMCAP financings. This strategic partnership and capital infusion will support further Good Protein penetration within the Canadian market, the development of new products, and future geographic expansion.

Since Edward Lalonde launched it in 2019 as a one-person operation, Good Protein has become one of the fastest-growing brands in Canadian grocery. Its clean-label, non-dairy, all-in-one protein shakes are now sold in more than 4,500 stores across Canada, complemented by a strong and established direct-to-consumer e-commerce business with a loyal community of customers.

“Protein shakes used to live in the gym and the supplement aisle. Good Protein moved them into the family grocery cart and made them accessible with a clean, nutrient dense, delicious product that people genuinely want to drink every day. That is exactly the kind of consumer shift we invest behind,” said Kate Storey, Partner at SEMCAP Food & Nutrition and head of its Vancouver office. “Our job is to bring our experience, connections, and capital and keep Edward connected to people who can help him achieve his vision at scale.”

“We’re incredibly proud of the momentum Good Protein has built in Canada and the trust we’ve earned from our customers,” said Lalonde, founder and CEO of Good Protein. “This partnership with SEMCAP marks an exciting next chapter, bringing not only capital but deep retail expertise, valuable relationships and access to new markets and talent. Together, we see tremendous opportunity to expand our reach while staying true to the products, quality and values that have made Good Protein successful from day one.”

Good Protein is the kind of brand SEMCAP Food & Nutrition was built to back: founder-led, trusted by consumers and shaping where the category is heading. SEMCAP Food & Nutrition has a strong track record of identifying and scaling these stand-out, better-for-you brands, recently illustrated through successful exits with natural food company Purely Elizabeth and clean-label cultured dairy brand, Good Culture, in which SEMCAP Food & Nutrition subsequently re-invested.

“While Good Protein has already crafted a strong brand and leadership position, we see significant headroom, especially for a product so in step with today’s health-minded consumer,” said John Haugen, Managing Partner of SEMCAP Food & Nutrition. “During our team’s decades of work in the food space we’ve seen what happens when a founder-led brand with real consumer loyalty gets the right operating support behind it. Good Protein has that same profile, and we’re proud to partner with FCC, Del Monte Corporation, and other Canadian-based investors to facilitate the brand’s next stage of growth.”

Lalonde and the management team will continue to lead the organization and maintain the majority of their existing ownership.

About Good Protein

Good Protein is a Canadian-born, plant-based wellness brand on a mission to make nourishing your body feel delicious, simple and satisfying. Each product is crafted with real, all-natural ingredients; dairy-free, soy-free and gluten-free, and thoughtfully formulated to support digestion, energy, immunity and muscle health. Founded in 2019 by a health-obsessed entrepreneur, Good Protein has sold over 100 million shakes in over 20 flavours and continues to evolve its line with joyful, high-performing options for every routine. For more information, visit goodprotein.ca.

About SEMCAP Food & Nutrition

SEMCAP Food & Nutrition backs the next generation of food and nutrition brands with the potential to shape where the category is heading. Led by seasoned CPG operators, the team brings more than 30 years of investing and operating experience, connections and capital to businesses changing the future of food.

With offices in the U.S., Canada, and the Middle East, the SEMCAP team partners beyond capital, with operator insight, strategic guidance and long-term commitment to help build enduring companies that improve lives.

This release is provided for informational purposes only, and does not constitute investment advice, a recommendation or an offer or solicitation to purchase or sell any securities to any person in any jurisdiction in which an offer, solicitation, purchase or sale would be unlawful under the securities laws of such jurisdiction. This material may contain estimates and forward-looking statements, which may include forecasts and do not represent a guarantee of future performance. This information is not intended to be complete or exhaustive and no representations or warranties, either express or implied, are made regarding the accuracy or completeness of the information contained herein. The views expressed are as of November 10, 2026 and are subject to change without notice. Reliance upon information in this material is at the sole discretion of the reader. Investing involves significant risks.

Media contacts:

Michelle Musburger
SEMCAP
michelle@musburger.com
773.230.0629

Good Protein

Sarah Fukumoto
MacIntyre Communications
sarah@macintyrecommunications.com
416.230.8255

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